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The open data movement is changing the way we access information, as well as how we use it. By making data freely available organisations and bodies are benefitting hugely, not to mention the overall positive impact on the economy - research from Lateral Economics found that open data creates 0.5% more GDP than paid data, and the ODI reported that UK companies using or producing open data have a combined turnover of £92 billion annually. If you're looking to join the many other businesses putting this information to good use, here are our top ten picks for sources of open data online.
Open data is information that is available to the public to use, no matter the intended purpose. Big data, on the other hand, are datasets that are on a huge scale; so much so that they cannot usually be handled by the usual software. The simplest way of thinking of it is that open data is defined by its use and big data by its size.
Any marketer working in today's digital world will understand the importance of having a data-driven marketing and sales strategy, and open data represents a potential goldmine of information that can be used in a number of different ways. Open data is great for business, and in this article we'll explore exactly why that is.
If your business is looking to close more deals and achieve a better ROI, you should almost certainly be employing the process of lead qualification. Although it's often woefully underused, it's a vital asset when it comes to ensuring your sales and marketing teams are targeting the right businesses.
Given the huge power that data holds in the business world today, it makes perfect sense to put it to use in your marketing strategy. Company data in particular can prove extremely helpful; having specific details about another business can not only help with HR and IT, it can also play a big role in marketing.
Due diligence checks aren't just for banks; any company can benefit hugely from carrying out background checks on both clients and suppliers. In this economic climate the majority of businesses are looking to cut back costs, and while protecting from potentially risky deals and transactions may seem like an unnecessary process, in reality, it could end up saving you big time.
As the open data movement continues to grow, more and more businesses are choosing to make their own data freely available. Although this may seem counterintuitive, providing access to your company's information actually comes with a number of potential benefits; there's a reason market leaders like Google and ASOS are joining the bandwagon. If you're interested in learning why open data is increasing amongst businesses, read on to find out...
